Beyonce Knowles, True Star Perfume
True Star Perfume - Tommy Hilfiger Toiletries
Beyonce Knowles' first celebrity endorsed perfume,
True Star, from Tommy Hilfiger Toiletries, part of The Estee Lauder Companies, was introduced in October 2004. The ad campaign featured Beyonce singing a capella "Wishing on a Star". The front man for True Star for Men is Enrique Iglesias.
| Perfume Manufacturer |
Tommy Hilfiger Toiletries |
| Introduced |
2004 |
| Scent Classification |
Floral |
| Fragrance Notes |
Sweet Pea, Syringa, Honeysuckle, Florals, Toasted Wheat Grains
|
| Perfumer |
Raymond Matts |
| Package Designer |
-- |
| Print Campaign |
-- |
| TV Campaign |
-- |
perfume collection
 True Star Perfume Beyonce KnowlesEau de Parfum Spray 30 ml, 50 ml, 100 ml over $30
|
 True Star Body LotionBody Lotion 200 ml under $30
|
 True Star Shower GelShower Gel 200 ml under $30
|
|
perfume ads
Magazine Advertisements
Television Commercials
perfume awards
FiFi Award
2005 - Best National Advertising Campaign: TV