Beyonce Knowles True Star

Beyonce Knowles' first celebrity endorsed perfume, True Star, from Tommy Hilfiger Toiletries, part of The Estee Lauder Companies, was introduced in October 2004. The ad campaign featured Beyonce singing a capella "Wishing on a Star". The front man for True Star for Men is Enrique Iglesias.

True Star Perfume, Beyonce Knowles
Celebrity Beyonce Knowles
Perfume House Tommy Hilfiger Toiletries
Introduced 2004
Scent Classification Floral
Fragrance Notes Sweet Pea, Syringa, Honeysuckle, Florals, Toasted Wheat Grains
Perfumer Raymond Matts
Package Designer --
Print Campaign --
TV Campaign --

Perfume Collection

True Star Perfume Beyonce Knowles
True Star Perfume Beyonce Knowles
Eau de Parfum Spray
30 ml, 50 ml, 100 ml
over $30

True Star Body Lotion
True Star Body Lotion
Body Lotion
200 ml
under $30

True Star Shower Gel
True Star Shower Gel
Shower Gel
200 ml
under $30

Perfume Ads

Magazine Advertisements

Television Commercials

perfume awards
FiFi Award, The Fragrance Foundation FiFi Award
2005 - Best National Advertising Campaign: TV

Learn more at

Beyonce Knowles Perfumes - All