Perfume Ads 2010

American Beauty True Delight - Ashley Judd celebrity spokesmodel
Because of You by Jordin Sparks - premiere celebrity perfume
Bleu de Chanel - Gaspard Ulliel models
Blue Glow by JLo - fragrance launch
Dare Me by Kimora Lee Simmons - Baby Phat perfumes
Dolce & Gabbana The One Gentleman - Matthew McConaughey ad campaign
Eva by Eva Longoria - premiere celebrity perfume ad
Fancy Nights by Jessica Simpson - floral oriental perfume
Forbidden Rose by Avril Lavigne - ad celebrity perfumes
Givenchy Play for Her - Justin Timberlake and Noot Seear ad
Gucci Guilty - Evan Rachel Wood and Chris Evans ad
Heat by Beyonce - premiere celebrity perfume
I Am King of the Night by Sean John - celebrity scents for men
Kim Kardashian Perfume - first celeb scent
L.A. Glow by JLo - celeb scent-sation
Lollipop Bling Honey | Lollipop Bling Mine Again | Lollipop Bling Ribbon - Mariah Carey fragrance collection
Love and Glamour by Jennifer Lopez - celebrity perfume ad
McGraw Silver - Tim McGraw celebrity cologne for men
My Life by Mary J. Blige - premiere celebrity fragrance
Outspoken by Fergie - celebrity scent ad
Pure Brilliance by Celine Dion - eau de parfum
Pure Orchid by Halle Berry - floral eau de toilette
Queen of Hearts by Queen Latifah - fragrance ad
Radiance by Britney Spears - star inspired scent
Royal Design by Christina Aguilera - perfume campaign
S by Shakira - celebrity endorsement fragrance ad
Simply Chic by Celine Dion - fragrance ad
SJP NYC - Sarah Jessica Parker perfume
Tease by Paris Hilton - perfume advertisement
True by Faith Hill - celebrity scent

Not-So-Innocent Scents - Spiked with musks, spices, and sensual oils, these aromas radiate sexiness. Spritz one on and you will too.

• When Sweet Met Sexy - Mariah Carey Lollipop Bling in Ribbon
• Bold Bouquet - Faith Hill True
• Liquid Lust - Fancy Nights by Jessica Simpson
• Feeling Flirty? - Dolce & Gabbana Rose the One Eau de Parfum, $60
  Set the mood with this romantic combe of rose and musk.
• Exotic in a Bottle - Dior Escale aux Marquises, $66
  Spice up your skin with Tahitian flower and a dash of pink pepper.
• Purely Alluring - Pure DKNY, $60
  This 100 percent recyclable bottle houses sandalwood and vanilla.
• Mojitolike Moxie - Acqua di Gioia, $39.50
  Give pulse points a kick with a mix of mint, lemon, and cedar.

101 Ideas: Welcome to the Jungle

• Mariah Carey's Lollipop Bling Honey Eau de Parfum
• Juicy Couture Peace, Love & Juicy Couture, $67

Make the Star to her Scent
We gave readers our seven favorite new celeb fragrances (minus their labels) to guess whose was whose just by sniffing. Fun!

Cheat sheet: Our testers chose from this list of celebs: Faith Hill, Mariah Carey, Paris Hilton, Beyonce, Mary J. Blige, Celine Dion, Fergie.

• "The hint of musk is super steamy; the star behind this is one hot mama!"
  Her guess: Fergie - Surprise! It was Beyonce Heat Ultimate Elixir ($59, macys.com).
• "The celebrity spraying this is definitely a flashy Miss Thang - the girly, fruity notes got me a lot of attention."
  Her guess: Fergie - Surprise! It was Mariah Carey's Lollipop Bling in Mine Again eau de parfum ($35, macys.com).
• "The spicy notes made me think of a glamorous celeb on the town. I'm reserving this for girls' night out!"
  Her guess: Beyonce - Surprise! It was Outspoken by Fergie eau de parfum spray ($28, avon.com).
• "Mary J. seems laid-back, and so is this floral. I'd wear it with jeans and a T-shirt."
  Her guess: Mary J. Blige - Surprise! It was Celine Dion Pure Brilliance eau de toilette ($28 for 1 oz., at drugstores).
• "This was flirtatious but subtle enough that my coworkers didn't run for cover."
  Her guess: Mariah Carey - Surprise! It was Faith Hill True eau de toilette ($25 for 1 oz., at drugstores).
• "Definitely a date-night perfume. Paris would go all out with this to impress her latest boy toy!"
  Her guess: Paris Hilton - She guessed right! Paris Hilton Tease eau de parfum spray ($55 for 3.4 oz., macys.com).
• "The scent is bold and feminine, just like Mary. It made me want to put on a pair of fabulous heels."
  Her guess: Mary J. Blige - She guessed right! My Life by Mary J. Blige ($55, hsn.com)..

Draw Him In With Your Scent - Studies show that fragrance can affect people in powerful ways...which got us to thinking:
Is your scent attracting a specific type of guy?

All About Fans of Sweet Stuff
Dudes who crave delicious-smelling perfumes (think a yummy dessert) are more likely to be in their 20s and 30s. And like their perferred scent, they're really a sweet bunch.

If you're into guys who are down-to-earth and loyal...try sweet and fruity as your signature scent.
Sexier Ways to Wear Sweets

• Tease by Paris Hilton, $55
• Givenchy Play for Her, $85
• Love and Glamour by Jennifer Lopez, $58

The 411 on Men Who Like Musky
According to our survey, statement-making notes, such as peppercorn and patchouli, attract slightly older men (i.e., 30 and up) who are rugged and uninhibited.

If you're into guys who are adventurous and unuinhibited...try musky and spicy as your signature scent.
Fiercer-Than-Ever Musks

• Avon Outspoken by Fergie, $28
• Estee Lauder Sensuous Noir, $48
  Alone, patchouli is like liquid lust. When mixed with spicy pepper, as it is in this, it takes your sex appeal to new heights.
• Guess Seductive Eau de Toilette, $40
  Olibanum (similar to frankincense) and black currant remind us of a mysterious night in Morocco.

Floral Loving Dudes Decoded
75% of guys who dig floral scents are thriving in their careers - way more than the others surveyed, who report having just "a job."

If you're into guys who are confident and driven...try flowery and romantic as your signature scent.
Bombshell Bouquets for Your Bod

• Radiance by Britney Spears, $59.50
• Calvin Klein Beauty, $65
  This calla-lily-inspired scents has a touch of jasmine that ups the sophistication factor.
• Very Hollywood Michael Kors Sparkling eau de toilette, $72
  This version of the classic gardenia-based scent is made with zesty mandarin.

The Deets on Men Who Go for Fresh
If a guy can't resist crisp fragrances (just-cut grass, clean laundry) he isn't likely to make extreme moves.

If you're into guys who are laid-back and fun...try fresh and clean as your signature scent.
Bombshell Bouquets for Your Bod

• Womanity by Thierry Mugler, $58
  Love the beach? This scent, rich in ripe fig and a dash of salt, smells amazingly like it.
• Eva by Eva Longoria, $58
• La Prairie Life Threads Emerald, $125
  The burst of greens smells like a spring breeze...and the scent lingers from day to date night.

Spice Market - With a nod to the in-your-face Orientals of the past, fall's spicy new scents are sexy, warm - and wonderfully wearable.

• Whenever, Wherever - S by Shakira eau de toillette, $28
• Sir Mix-A-Lot - Givenchy Play Eau de Parfum Intense, $73
  Justin Timberlake brings sexy back (again) with this orchid-and-amyris wood blend.
• Passion Fruits - Jennifer Lopez Love and Glamour eau de parfum, $49.50
• Eau Yes - Guess Seductive eau de toilette, $40
  Channel your inner pinup with this warm, woodsy black-currant blend.
• Coming Up Roses - Dior Diorama eau de parfum, $89
  The classic statement scent gets a twist of Turkish rose essence and cumin.
• Pulp Fiction - Thierry Mugler Womanity eau de parfum, $78
  Cutting-edge molecular mixing fuses fig and caviar.
• Risque Business - Yves Saint Laurent Belle D'Opium eau de parfum, $70
  Created for grandes dames and coquettes, this iconic remake boasts peach notes.
• Midnight Oil - Maison Francis Kurkdjian Paris Absolue Pour le Soir eau de parfum, $175
  Ylang-ylang and sandalwood warm you up when the sun goes down.
• Egyptian Magic - Creed Royal Exclusives Spice and Wood eau de parfum, $550
  Inspired by Antony and Cleopatra's affair, this lemon-and-bergamot elixir is unisex.
• Vanilla Sky - Diptyque Eau Duelle eau de toilette, $88
  Firnat and bourbon vanilla add a sophisticated edge to this saffron scent.

30 Days of Beauty - Fragrance
Sense the Moment
Scent can instantly stir a memory or create a mood. Maybe that's because our sense of smell is more sensitive than any other.

The latest scents to give and get, plus 30 tips and truths to inspire you - or your man - to build a fragrance wardrobe to fit any moment.

1. Choose a fragrance that's as original as you are - like the sparkling, sensuous blend of mimosa and fig in Halle by Halle Berry.
2. Did you know? The use of perfume dates back to the Egyptians - who invented the glass perfume bottle, some think.
3. Fragrance should complement your natural beauty, like the effortlessly sexy and stylish Halle by Halle Berry scent.
4. When building a fragrance wardrobe, make sure it includes a rich oriental like Halle by Halle Berry.
5. When shopping for a fragrance, always try it on first. The way it works with your body's unique chemistry is what makes it your own.
6. Choose a fragrance that empowers you - like the bright, effervescent sensual blend of Celine Dion Pure Brilliance.
7. Going to a party? Lightly mist the outside of your hand before leaving home - and make greeting someone subtly personal.
8. Perfumes smell best when kept at room temperature.
9. The addition of a sequined top easily takes an outfit from day to night.
10. Feel radiant in the moment with the sparkling combination of pear, apple, and green leaves found in Celine Dion Pure Brilliance
11. Want to create a relaxing moment? Choose soft fragrance notes such as florals and citrus.
12. Did you know? Our preference for a scent is often the result of emotional connections we attach to it from youth.
13. To enjoy a favorite fragrance longer, keep it away from the humidity of the bathroom.
14. Linen remains the classic embodiment of relaxed chic.
15. Natural materials like linen and cotton let fragrance breathe.
16. Like an accessory, fragrance should compliment your wardrobe. If the look is light and airy, your fragrance should be, too.
17. You're captivating and original. Choose a fragrance that expresses your true self, like Faith Hill True.
18. Apply fragrance to unexpected pulse points - like the backs of your knees.
19. If your wardrobe imparts subtle sexuality, complement it with notes of musk and precious wood, as found in Faith Hill True.
20. Casually elegant moments call for a breezy floral, like the gardenia, lily and sheer mimosa of Faith Hill True.
21. Give him a fragrance that suits both his "downtown" and "down home" sides - like McGraw Silver.
22. Dressed-up dark denim is a man's perfect city-chic uniform.
23. Did you know? In some countries sandalwood is valued as an important part of religious rituals.
24. A vintage belt buckle lets your man make the moment - and the outfit - his own.
25. Capture his cool, sophisticated personality with the watery aromatics and green leaves found in McGraw Silver.
26. Dressed up or down, a suede shirt is a rich, masculine addition to your man's wardrobe.
27. Scents that have mossy or leather notes appeal to a man's adventurous spirit.
28. No matter the moment, he is always honest and authentic - like the blend of citrus and amber found in Stetson.
29. Did you know? Scent evokes specific moments because the part of the brain responsible for the sense is related to memory.
30. Awaken spirited memories of the great outdoors with the sandalwood and oakmoss of Stetson.

Visit www.30daysofbeauty.com* for beauty tips, video demonstrations, an exclusive gift with purchase and fabulous daily sweepstakes.

Read the PDF article: Fragrance - 30 Days of Beauty

*Defunct website owned by Hearst Communications.