Reb'l Fleur Perfume

Reb'l Fleur Perfume - Rihanna

Reb'l Fleur by Rihanna is the Barbados-born singer's debut celebrity fragrance. Launched February 2011 by Parlux, "Reb'l Fleur is joyous yet intense, sophisticated yet marvelously surprising." Available in Eau de Parfum Spray (1.7oz, 3.4oz) and Body Lotion (6.7oz).

Rihanna, Reb'l Fleur Perfume Reb'l Fleur Perfume, Rihanna
Celebrity Rihanna
Perfume House Parlux   (Perfumania Holdings, Inc.)
Introduced 2011
Scent Classification Fruity Floral
Fragrance Notes Plum, Peaches, Tuberose, Violet, Hibiscus, Coconut Water, Vanilla
Perfumer Caroline Sabas, Marypierre Julien
Package Designer --
Print Campaign --
TV Campaign --

Website Preview

Reb'l Fleur website, Rihanna


Perfume Collection

Reb'l Fleur by Rihanna
Reb'l Fleur by Rihanna
Eau de Parfum Spray
1.7oz, 3.4oz
$49 - $59
Reb'l Fleur Body Lotion
Reb'l Fleur Body Lotion
Body Lotion
6.7oz
$30

Perfume Ads

Reb'l Fleur by Rihanna fragrance by Parlux
Reb'l Fleur by Rihanna, Parlux fragrance advertisement, 2011
Reb'l Fleur by Rihanna perfume
Rihanna Reb'l Fleur perfume

Fragrance Editorials


Reb'l Fleur by Rihanna, InStyle
InStyle Magazine - March 2011
Rihanna Reb'l Fleur

Beauty Fragrance: High Stepping
Rihanna is taking her love of vertiginous footwear to new heights. The star's first scent, Reb'l Fleur, comes in a bottle shaped like a spiked stiletto.

("Beauty Fragrance." InStyle. Mar. 2011)


Reb'l Fleur by Rihanna, Seventeen
Seventeen Magazine - February 2011
Rihanna Reb'l Fleur

Who's Your Scent Soul Mate?

Bold like Rihanna: You love to get noticed, so grab attention with your fragrance, too! Juicy plums and peaches will draw people in, while hibiscus and coconut will make them think you are exciting and exotic.

Try: Reb'l Fleur by Rihanna Eau de Parfum, $59 for 3.4oz., department stores.

Others: Purr by Katy Perry, Heat Rush by Beyonce, Because of You by Jordin Sparks

(Gray, Meredith. "Who's Your Scent Soul Mate?" Seventeen. Feb. 2011)



more perfume info

Reb'l Fleur Perfume - Rihanna

Reb'l Fleur by Rihanna
"Daring, sexy and truly memorable, Reb'l Fleur is as much in tune with Barbados-born Rihanna's roots as it is with the glamour of her present life in New York City. Reb'l Fleur is joyous yet intense, sophisticated yet marvelously surprising."
undefined. "Reb'l Fleur by Rihanna." Parlux Fragrances, Inc. 2 Feb. 2011 <http://www.parlux.com/#children>.


Reb'l Fleur by Rihanna
"Daring, sexy and truly memorable, Reb'l Fleur is the first fragrance from Rihanna. Plump fruits, red berries, plum and juicy, ripe peaches, make a delicious first impression, while sumptuous florals and warm base notes create an impression that is defiantly sexy. Experience this unforgettable scent with the Reb'l Fleur fragrance collection for women."
undefined. "Reb'l Fleur by Rihanna Perfume Collection for Women." Macy's.com. 2 Feb. 2011 <http://www1.macys.com/catalog/product/index.ognc?ID=531396&CategoryID=30076>.


Rihanna Reb'l Fleur 3.4oz EDP Spray
"The debut frangrance from Rihanna is named after the nickname her grandmother would call her. Expresses Rihanna's vibrant personality, with a bold, luxurious harmony, a fragrance that is timeless in it's sensuality but youthful."
undefined. "Rihanna Reb'l Fleur 3.4oz EDP Spray." Boscov's.com. 2 Feb. 2011 <http://www.boscovs.com/StoreFrontWeb/Product.bos?rch=Y&cm_vc=XSELLPROD&itemNumber=76636>.


Rihanna Reb'l Fleur Eau de Parfum Spray 1.7oz.
"This fruity chypre is joyous yet intense, sophisticated yet marvelously surprising. Delicious fruits, red berries, purple plums and juicy, ripe peaches make a delicious first impression. The heart blossoms with a passionate melody of Hawaiian hibiscus flower, violet, tuberose and coconut water. A lingering base of vanilla, amber and musk becomes a sultry chorus, striking an unforgettable, emotional chord. "
undefined. "Rihanna Reb'l Fleur Eau de Parfum Spray 1.7oz." Bonanza.com. 2 Feb. 2011 <http://www.bonanza.com/booths/sbowtiq/items/RIHANNA_REB_L_FLEUR_EAU_DE_PARFUM_SPRAY_1_7_oz_>.


Rihanna's Going Big with Reb'l Fleur Fragrance
"In Rihanna's words, it's "like high heels with a short, flirty dress," and packs a powerful blend of fruits and flowers. Promotional efforts surrounding its January 25 launch sound massive, with a Times Square billboard planned for Valentine's Day and a 30-second video being distributed on Facebook."
O'Reilly, Kelly. "Rihanna's Going Big with Reb'l Fleur Fragrance." NBC New York 10 Jan 2011. 2 Feb. 2011 <http://www.nbcnewyork.com/blogs/threadny/THREAD-Rihannas-Going-Big-With-Rebl-Fleur-Fragrance-113074234.html>.


Rihanna's Perfume 'Reb'L Fleur' Gets Release Date
"I believe a woman should dare to be different - willing to live her life for herself and not for other people," Rihanna stated in press release. "This fragrance is about my passion for individuality - being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb'L Fleur will not be easily forgotten."
Janneti, Cola. "Rihanna's Perfume 'Reb'L Fleur' Gets Release Date." SingersRoom 8 Jan 2011. 2 Feb. 2011 <http://www.singersroom.com/news/6659/Rihannas-Perfume-RebL-Fleur-Gets-Release-Date>.



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