Prerogative Perfume
Britney Spears Prerogative
Britney Spears has launched her first unisex fragrance, Prerogative. The new gourmand floral fragrance, created under license with Revlon, includes notes of apricot, goji berry, pink pepper, calla lily, espresso, saffron, sandalwood, and amberwood. The Fantasy perfume bottle gets an update of squared edges in black and pink accents. Launched in July 2018, Prerogative is available in an eau de parfum spray (1 oz, 1.7 oz $32-$42) and fine fragrance mist ($12) from Kohl's. The campaign ad features Spears dancing in black latex.
| Celebrity | Britney Spears |
|---|---|
| Perfume House | Revlon |
| Introduced | 2018 |
| Scent Classification | Woody Oriental |
| Fragrance Notes | Top - pink pepper, goji berries, apricot nectar Heart - red calla lily, latex petals, espresso foam Base - smooth santal, amberwood, saffron cream |
| Perfumer | -- |
| Package Designer | -- |
| Print Campaign | Model - Britney Spears |
| TV Campaign | -- |
Perfume Ads
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Britney Spears Prerogative
July 2018
Learn more at www.facebook.com/BritneySpearsFragrances
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