Britney Spears Prerogative

Britney Spears has launched her first unisex fragrance, Prerogative. The new gourmand floral fragrance, created under license with Revlon, includes notes of apricot, goji berry, pink pepper, calla lily, espresso, saffron, sandalwood, and amberwood. The Fantasy perfume bottle gets an update of squared edges in black and pink accents. Launched in July 2018, Prerogative is available in an eau de parfum spray (1 oz, 1.7 oz $32-$42) and fine fragrance mist ($12) from Kohl's. The campaign ad features Spears dancing in black latex.

Prerogative Perfume, Britney Spears
Celebrity Britney Spears
Perfume House Revlon
Introduced 2018
Scent Classification Woody Oriental
Fragrance Notes Top - pink pepper, goji berries, apricot nectar
Heart - red calla lily, latex petals, espresso foam
Base - smooth santal, amberwood, saffron cream
Perfumer --
Package Designer --
Print Campaign Model - Britney Spears
TV Campaign --

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