Taylor Swift Wonderstruck

The beginning of something magical. Wonderstruck by Taylor Swift, her debut perfume was launched in October 2011 by Elizabeth Arden. This fruity floral fragrance created by perfumer, Olivier Gillotin, is described as "a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence." Available in 1.7 and 3.4 oz. Eau de Parfum $49.50-59.50, and matching body products at Sephora, ULTA and Macy's.

Taylor Swift, Wonderstruck Perfume Wonderstruck Perfume, Taylor Swift
Celebrity Taylor Swift
Perfume House Elizabeth Arden Perfumes
Introduced 2011
Scent Classification Fruity Floral
Fragrance Notes Top - Freesia, Apple Blossom, Raspberry
Heart - Vanilla, Honeysuckle, White Hibiscus
Base - Amber, Sandalwood, Peach
Perfumer Olivier Gillotin
Package Designer --
Print Campaign --
TV Campaign --

Website Preview

Wonderstruck website, Taylor Swift


Perfume Collection

Wonderstruck Taylor Swift
Wonderstruck Taylor Swift
Eau de Parfum
1.7oz, 3.4oz
$49.50 - $59.50

Wonderstruck Rollerball
Wonderstruck Rollerball
Rollerball EDP
0.33oz
$20

Wonderstruck Body Lotion
Wonderstruck Body Lotion
Body Lotion
6.8oz
$29

Wonderstruck Shower Gel
Wonderstruck Shower Gel
Shower Gel
6.8oz
$25


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Wonderstruck by Taylor Swift Perfume Videos

Taylor Swift Wonderstruck YouTube Video   Taylor Swift Wonderstruck Chapter 1   Taylor Swift Wonderstruck Chapter 2   Taylor Swift Wonderstruck Chapter 3  


More Perfume Info

Taylor Swift Wonderstruck Perfume

Wonderstruck by Taylor Swift
Just like her creative approach to songwriting, every element is authentic, embracing all that is special about Taylor. Wonderstruck is an awe-inspiring feeling. It could be a connection with someone or a rush you get when you experience something magical. Wonderstruck is also a lyric in the song "Enchanted" on Taylor's album, Speak Now. In this fragrance, a charming and sparkling surprise of vibrant fruits kisses a bouquet of soft petals and a touch of sweet indulgence. Taylor's personal life experiences inspired this fragrance. Manufactured by: Elizabeth Arden

(Source: shop.taylorswift.com July 2013)


Taylor Swift Wonderstruck Fragrance
Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical. Eclectic and traditional with a whimsical flair, every element is authentically Taylor.

"Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time." --Taylor Swift

Taylor Swift's 13 favorite fragrance notes
Top - The flawless beauty of freesia, apple blossom and juicy berries spark a swirl of vibrancy and feminine allure.
Heart - In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus.
Dry Down - Notes of golden amber and warm musk are woven with a kiss of lush peach.

Taylor Swift Wonderstruck EDP Spray, 1.7 fl. oz. & 3.4 fl. oz.
A charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence. A perfectly charmed deep purple bottle holds this enchanting fragrance. The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor's whimsical flair.

Taylor Swift Wonderstruck Scented Bath Gel, 6.8 fl. oz. -- Delight your senses with this charming bath gel that sparkles with vibrant fruits, soft petals and a touch of sweet indulgence.

Taylor Swift Wonderstruck Scented Body Lotion, 6.8 fl. oz. -- Rich and silky, this scented body lotion enchants your skin with velvety bliss and leaves behind a trail of sweet indulgence.

(Source: facebook.com/TaylorSwift July 2013)


Wonderstuck by Taylor Swift
Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical. Eclectic and traditional with a whimsical flair, every element of the brand is authentically Taylor. A charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

(Source: shop.elizabetharden.com Sept. 2011)



Perfume editorials

Taylor Swift Wonderstruck perfumes
Seventeen Magazine - Sept. 2012
Taylor Swift Wonderstruck Perfume

The Besties
The votes are in! Thousands of readers (and Seventeen's beauty editors!) are obsessed with these products. Here's why you'll fall in love with them, too.

Best Fragrance
Wonderstruck by Taylor Swift, $50 for 1.7 oz., Macy's.


(Ritterbeck, Molly. "Beauty: The Besties." Seventeen Sept. 2012: 98-104)


Wonderstruck by Taylor Swift perfumes
Teen Vogue Magazine - April 2012
Taylor Swift Wonderstruck Perfume

Prom Spree
Turn heads in celeb-inspired looks. Red carpet not included.

Taylor Swift Wonderstruck eau de parfum, $50 for 1.7 oz., Macy's.


(Valle, Jane Keltner de; Turini, Shiona. "Prom Spree." Teen Vogue Apr. 2012: 152)


Wonderstruck by Taylor Swift Perfume
Cosmopolitan Magazine - Dec. 2011
Wonderstruck by Taylor Swift Perfume

Snag the season's best-smelling spritzes for your own stash, or gift them to those who helped make your year amazing.

Play Innocent
Evoke the lustful rush of that first-love feeling with this flirty floral. Wonderstruck by Taylor Swift, $59.50.


("Beauty Loot." Cosmopolitan Dec. 2011: 94)


Wonderstruck by Taylor Swift perfumes
InStyle Magazine - Nov. 2011
Wonderstruck by Taylor Swift Perfume

Wonderstruck by Taylor Swift eau de parfum, $60 / 3.4 oz.; sephora.com.

Taylor Swift's Charm School
The signer may be notoriously coy about the meaning of her lyrics (ahem, John Mayer), but when it comes to the bottle for her first fragrance, Wonderstruck -- a sweet honeysuckle scent -- Swift is happy to reveal all.

Charms on perfume bottle:
Star -- "This I called a Moravian Star. I have similar pendants hanging in the T-Party, the room where I hang out with fans after concerts."
Dove -- "There is something so beautiful and graceful about Doves."
Birdcage -- "My home is decorated with antique Birdcages. I added this charm to give the bottle a vintage feel."

Perfume bottle cap -- "If you look closely, you'll see my Lucky Number hidden on the cap. Whenever a 13 pops up, it's a good thing!"

Perfume bottle lettering -- "The lyric 'I'm Wonderstruck, blushing all the way home' comes from my song 'Enchanted.'"

("What's Now! Taylor Swift's Charm School." InStyle Nov. 2011: 74)


Wonderstruck by Taylor Swift perfume
Seventeen Magazine - Nov. 2011
Wonderstruck by Taylor Swift Perfume

Love is in the air!
A pretty scent can be as unforgettable as your first crush. So find the fall fragrance that brings back those butterflies all over again.

Crazy Romance -- You can't help but fall head over heels with these tropical florals and classic roses!

Sparks Fly
Each electric spritz of apple blossom and honeysuckle takes you back to the rush of when you first locked eyes.

Wonderstruck by Taylor Swift Eau de Parfum Spray, $50 for 1.7 oz., department stores.


(Gray, Meredith. "Love is in the Air." Seventeen Nov. 2011: 143)


Wonderstruck by Taylor Swift perfumes
Glamour Magazine - Oct. 2011
Wonderstruck by Taylor Swift Perfume

Taylor Swift
The 21-year-old Grammy winner doesn't use any product on those bodacious blond curls. And she has loads of other secrets strategies, too! Have a fragrance you love: "I love vanilla, the warmth of it. I also love the berries in my new fragrance." Her apartment inspired her dressing room and her perfume: "I keep buying birdcages! I have a gigantic human-size one."

Her new scent, Wonderstruck by Taylor Swift eau de parfum spray ($60 for 3.4 oz., dillards.com).


(Kallor, Amber. "10 Beauty Tricks from Taylor Swift." Glamour Oct. 2011: 155)



Learn more at www.taylorswift.com



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