Lady Gaga Valentino Voce Viva

Valentino launched the new Voce Viva perfume, a floral woody fragrance. A Star Is Born actress and singer-songwriter Lady Gaga stars in the new ad campaign photographed by Inez Van Lamsweerde and Vinoodh Matadin. The radiant feminine floral, "combines the sound of your voice and scent of your fragrance to celebrate every woman" was created with notes of Italian bergamot and mandarin blended into orange blossom and gardenia with a base of moss, vanilla, and tonka bean. The perfume bottle features a notched side, Valentine rock stud accents, a golden juice, and red accents. Released in September 2020 by L'Oreal, this blooming scent is available in an eau de parfum spray (0.33 oz., 1 oz., 1.7 oz., 3.4 oz., $30-$130) at Ulta, Nordstrom, and Sephora.

Valentino Voce Viva Perfume, Lady Gaga
Celebrity Lady Gaga
Perfume House L'Oreal Paris
Introduced 2020
Scent Classification Floral Woody
Fragrance Notes Top - Italian bergamot essence, mandarin essence
Heart - orange blossom absolute, golden gardenia accord
Base - crystal moss accord, vanilla, tonka bean
Perfumer Honorine Blanc, Amandine Clerc-Marie
Package Designer Square glass bottle with notched sides, rock studs on cap, with gold and red accents.
Print Campaign Model - Lady Gaga
Photographer - Inez and Vinoodh
TV Campaign --

Perfume Ads

Learn more at

Lady Gaga Perfumes - All