DKNY MyNY Perfume
Rita Ora DKNY MyNY
Rita Ora for DKNY MyNy perfume, a floral oriental fragrance with notes that define the eclectic carefree spirit of New York City. Created by Trudi Lauren, Senior VP at Estee Lauder Companies and IFF perfumers, this floriental perfume campaign adverts features singer Rita Ora in Times Square. Launched in August 2014, the urban scent is available in eau de parfum spray (3.4oz/$88, 1.7oz/$68), rollerball and matching body lotion and shower gel at Macy's and ULTA.
| Celebrity | Rita Ora |
|---|---|
| Perfume House | Estee Lauder |
| Introduced | 2014 |
| Scent Classification | Floral Oriental |
| Fragrance Notes | Top - raspberry, galbanum, pink pepper Heart - jasmine, freesia, orris Base - patchouli, vanilla, musks, ambergris |
| Perfumer | Trudi Loren, IFF |
| Package Designer | -- |
| Print Campaign | Francesco Carrozzini |
| TV Campaign | -- |
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