Platinum Rush Perfume
Paris Hilton Platinum Rush
Platinum Rush by Paris Hilton was "inspired by her journey to finding true love." This fruity floral perfume, created by Firmenich perfumer Frank Voelkl, is a romantic and elegant scent mix of red apple, mango, and pear blended with magnolia, muguet, and wet greens, on a base of cashmere musk, patchouli, amber, and bourbon vanilla. The original Gold Rush perfume bottle is updated in a silver hue and sparkle accents. Paris Hilton's "ode to eternal love" fragrance was launched in July 2018 and available in an eau de parfum spray ($36 for 1 oz., $65 for 3.4 oz.).
| Celebrity | Paris Hilton |
|---|---|
| Perfume House | Parlux (Perfumania Holdings, Inc.) |
| Introduced | 2018 |
| Scent Classification | Fruity Floral |
| Fragrance Notes | Top - fresh mango, red apple, Asian pear Heart - magnolia, muguet, wet green florals Base - liquid amber, sheer patchouli, cashmere musk |
| Perfumer | Frank Voelkl |
| Package Designer | Original Gold Rush perfume bottle in silver with sparkling accents. |
| Print Campaign | Model - Paris Hilton |
| TV Campaign | -- |
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