Paris Hilton Platinum Rush

Platinum Rush by Paris Hilton was "inspired by her journey to finding true love." This fruity floral perfume, created by Firmenich perfumer Frank Voelkl, is a romantic and elegant scent mix of red apple, mango, and pear blended with magnolia, muguet, and wet greens, on a base of cashmere musk, patchouli, amber, and bourbon vanilla. The original Gold Rush perfume bottle is updated in a silver hue and sparkle accents. Paris Hilton's "ode to eternal love" fragrance was launched in July 2018 and available in an eau de parfum spray ($36 for 1 oz., $65 for 3.4 oz.).

Platinum Rush Perfume, Paris Hilton
Celebrity Paris Hilton
Perfume House Parlux   (Perfumania Holdings, Inc.)
Introduced 2018
Scent Classification Fruity Floral
Fragrance Notes Top - fresh mango, red apple, Asian pear
Heart - magnolia, muguet, wet green florals
Base - liquid amber, sheer patchouli, cashmere musk
Perfumer Frank Voelkl
Package Designer Original Gold Rush perfume bottle in silver with sparkling accents.
Print Campaign Model - Paris Hilton
TV Campaign --

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