Rita Ora DKNY MyNY

Rita Ora for DKNY MyNy perfume, a floral oriental fragrance with notes that define the eclectic carefree spirit of New York City. Created by Trudi Lauren, Senior VP at Estee Lauder Companies and IFF perfumers, this floriental perfume campaign adverts features singer Rita Ora in Times Square. Launched in August 2014, the urban scent is available in eau de parfum spray (3.4oz/$88, 1.7oz/$68), rollerball and matching body lotion and shower gel at Macy's and ULTA.

Rita Ora, DKNY MyNY Perfume DKNY MyNY Perfume, Rita Ora
Celebrity Rita Ora
Perfume House Estee Lauder
Introduced 2014
Scent Classification Floral Oriental
Fragrance Notes Top - raspberry, galbanum, pink pepper
Heart - jasmine, freesia, orris
Base - patchouli, vanilla, musks, ambergris
Perfumer Trudi Loren, IFF
Package Designer --
Print Campaign Francesco Carrozzini
TV Campaign --

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