James Franco Gucci Made to Measure

James Franco for Gucci Made to Measure cologne, an oriental spicy fragrance for men launched in July 2013. "Inspired by the Gucci Made to Measure suit," this "intensely masculine" scent is the masculine counterpart to Gucci Premiere, and is available in Eau de Toilette spray and matching grooming products at Macy's. The commercial was shot by Drive director Nicolas Winding Refn.

James Franco, Gucci Made to Measure Cologne Gucci Made to Measure Cologne, James Franco
Celebrity James Franco
Perfume House P & G Prestige Products
Introduced 2013
Scent Classification Spicy Oriental
Fragrance Notes Top - calabrian bergamot, french lavender, anis seed
Heart - sri lankan nutmeg, juniper berry
Base - cistus labdanum, patchouli, leather
Perfumer --
Package Designer Creative director Frida Giannini
Print Campaign --
TV Campaign Nicolas Winding Refn

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James Franco Gucci Made to Measure Cologne

James Franco for Gucci Made to Measure Fragrance
The Gucci Made to Measure fragrance is intensely masculine, sophisticated and specially created for men who demand the very best. Inspired by the Gucci Made to Measure suit, where each garment is impeccably tailored for a truly unique experience, our fragrance follows the same philosophy of craftsmanship and attention to detail.

Top notes of calabrian bergamot, french lavender and anis seed
Heart notes of sri lankan nutmeg and juniper berry
Base notes of cistus labdanum, patchouli and leather

Inspired by the success of Gucci Première, Creative Director Frida Giannini created Gucci Made to Measure, an exacting fragrance for the man who demands the very best.

A contemporary legend in the making, Gucci Made to Measure draws from the House's eponymous line of custom suiting to create a distinctive scent tailored to the modern connoisseur. Assured and sophisticated, Made to Measure never fails to make a truly memorable impression, distinguishing the wearer as a man apart.

Gucci Made to Measure is a spicy oriental fragrance tailor-made to create an unforgettable impression.

Meticulously constructed from prime ingredients sourced around the world, the sophisticated scent recalls the luxury and rigorous craftsmanship of a Gucci Made to Measure suit.

A masculine counterpart to Gucci Première's elegant flacon, the Gucci Made to Measure bottle exudes authority and sophistication.

Presented in an understated slate and pearl grey palette, the bottle is crafted in stately haute parfumerie quality glass and bears a individually finished hand-brushed metal cap in the shape of the House's iconic Horsebit detail. Drawing from Gucci's heritage, the box is adorned with the Diamante pattern and a gold and gunmetal version of Gucci's signature Web stripe.

In this compelling campaign, acclaimed actor, director and writer James Franco stars as the Gucci Made to Measure man.

Throughout his career, Franco has turned to Frida Giannini for his personalized red carpet attire, not least in February 2011 when he hosted the 83rd Annual Academy Awards exclusively in Made to Measure.

"As I strive for excellence in all my endeavours, whether film, art or literature," says Franco, "I feel a natural connection to the Gucci Made to Measure connoisseur."

(Source: gucci.com Aug 2013)

Learn more at gucci.com

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