Adria Arjona Giorgio Armani My Way

Giorgio Armani launched a new white floral perfume My Way, a sustainably sourced fragrance. Morbius actress Adria Arjona models for the ad campaign directed by Hunter & Gatti. The sparkling new feminine fragrance, created by IFF perfumers Carlos Benaim and Bruno Jovanovic, was crafted with top notes of Calabrian bergamot and Egyptian orange blossom blending into a heart of tuberose and Indian jasmine, while resting on a base of Madagascar vanilla, Virginia cedar, and white musk. The Armani perfume bottle contains a pink juice and a blue and gold talisman designed cap. Launched in August 2020 by L'Oreal, this vibrant floral scent is available in an eau de parfum spray (1 oz., 1.7 oz., 3 oz., $74-$126) at Ulta and Macy's.

Giorgio Armani My Way Perfume, Adria Arjona
Celebrity Adria Arjona
Perfume House L'Oreal Paris
Introduced 2020
Scent Classification Floral
Fragrance Notes Top - Calabrian bergamot, orange blossom from Egypt
Heart - tuberose, jasmine from India
Base - Virgina cedar, Madagascar vanilla, white musk
Perfumer Carlos Benaim, Bruno Jovanovic
Package Designer Glass perfume bottle, pink juice, blue and gold taliman cap.
Print Campaign Model - Adria Arjona
TV Campaign Director - Hunter & Gatti

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Adria Arjona Giorgio Armani My Way - Celebrity Perfume

MY WAY Eau de Parfum
"Discover My Way, the new feminine fragrance by Giorgio Armani. The elegant eau de parfum is an invitation to broaden your horizons and live meaningful encounters around the world. A bright white floral bouquet is encapsulated in a talisman bottle, a metaphor for the world.

A bright floral bouquet of tuberose, jasmine and orange blossom enhanced by a vibrant cedarwood and a warm vanilla.

My Way Eau de Parfum is the scent of discoveries and connections for an openminded, curious and authentic woman who is ready to broaden her horizons and live meaningful encounters around the world.

This floral fragrance for her is an encounter of consciously sourced ingredients. Bergamot meets orange blossom from Egypt in a luminous, sparkling start. An amplified bright floral bouquet of tuberose and jasmine from India is the beating heart of this fascinating scent. Finally, a vibrant cedarwood from Virginia meets a sensual vanilla from Madagascar and comforting white musks to sign the composition.

The blue and gold cap is a metaphor of the world. The blue is the universal color that unites all of us. It is englobed by a golden ring, stamped with the Giorgio Armani signature, a symbol of a unique path that is illuminated by every encounter along the way. This luxurious fragrance is refillable.

NOTES
My Way is made of the encounter of consciously sourced ingredients from around the world.
BERGAMOT FROM CALABRIA and ORANGE BLOSSOM FROM EGYPT
The sparkling start of the fragrance. The orange blossom note, extracted from hand-picked bitter orange fruits in Egypt, is created using an entirely natural enfleurage extraction process.
TUBEROSE and JASMINE FROM INDIA
The bright floral heart of the fragrance is a contemporary interpretation of iconic flowers. The Indian tuberose flower is sourced and hand-picked near Mysore, India, in the state of Karnataka.
CEDARWOOD FROM VIRGINIA, VANILLA FROM MADAGASCAR and WHITE MUSKS
The enveloping vibrant base of the composition. Vanilla is sourced through a sustainable and responsible program designed to support local communities in Madagascar.

BOTTLE
The MY WAY bottle is a talisman that encapsulates all the encounters that matter.
The blue and gold cap is a talisman, designed to be taken with you wherever you go. The blue stone is the color of the Earth, a universal color that unites all of us and connects us to each other and to our planet, englobed by a golden ring, a symbol of a unique path that is illuminated by every encounter along the way. A golden ring stamped with the Giorgio Armani signature. The luxurious blue fabric is an ode to the iconic Armani world of couture. Each format of MY WAY - 30, 50 or 90 ml - is designed to be unscrewed and refilled at home with the same refill bottle. The MY WAY refill is a 150 ml bottle sold in a (cellophane-free!) box.

giorgioarmanibeauty-usa.com (Nov. 2020)


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